Kevin and Greg discuss how operators should be pricing their tours and rentals, and some deep dives into some new and old topics. In this episode, you'll hear about...
- The 3 principles of pricing: Margins, Market, Movement.
- What dynamic pricing is, and why you should care about it.
- How to figure out what your price should be.
- Experimenting with different pricing concepts.
- Why deep discounting is not a strategy that works for most.